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Success in the Latin American market depends on market research. First of all, Latin America, despite a relative linguistic, cultural and social unity, which tends to be strengthened, can not be apprehended by a commercial bloc. It includes all states of South and Central America. International growth always begins with the delineation of a potential

Interruption is common in Latin America. The last decade. Only NAFTA left two million Mexican farmers without work and another million factory workers were fired from 1995 to 1998. The interruption of the Mexican economy, thanks to the NAFTA combined with the peso crisis, has much less attention from the press that the 850,000 jobs